DJ servicing, radio plugging, and press and marketing for labels and artists — with a focus on dance music, club culture, and the underground.
DJ Servicing & Radio Plugging
Outreach to DJs, record stores, and taste-making outlets across dance music, club culture, and the broader underground. Available for project-based and ongoing servicing work.
Labels
- XL Recordings
- Beggars Group
- PC Music
- YOUNG
- Super Tuff Records
- b4
Artists
- LSDXOXO
- Two Shell
- Florentino
- Shygirl
- Caroline Polachek
- Love and Rockets
- John Rocca
- umru
- felicita
- Warpstr
Press & Marketing
Led press and social strategy for the Fifteen Years of Mister Saturday Night box set — a 15-mix release of previously unreleased live recordings featuring Optimo, Floating Points, Avalon Emerson, Liquid Liquid, and more. Secured features and interviews in Resident Advisor, DJ Magazine, Passion of the Weiss, and Love Injection.
Developed a multi-month social media strategy, content calendar, and creative assets across Instagram and Facebook for the campaign, and managed press and social promotion for a series of Nowadays anniversary events featuring Danny Krivit, Optimo, Avalon Emerson, and Duane Harriott.
Additional clients
- Escaflowne
- PlayPlay
- Krithi
Contact
Available for project-based work. To discuss a release or campaign: nickboydnyc@gmail.com